About SOS

S.O.S. Sounds familiar right? We relate it to the most important lifesaving acronym SAVE OUR SOUL! The name itself stress on the impact it has on an individual who needs help for sustaining the emotional and physical ordeal he faces in his life. Let it be a person, stranded on an island or a vagabond in search of a solace. Every one of us needs that beacon of light to show us the right path. We need guidance, consoling, empathy, support, love and warmth from the people whom we care for and whom we expect to be there when you need them. Life becomes more happy and peaceful when the mind is at rest and the soul is at peace.

This is what motivated Dr.Vijayalakshmi Damera for the initiation of this Institution. Service to the mankind as its main motto, and to provide the support base to the clients to cope with their personal and professional life, S.O.S. was spearheaded a decade ago to promote welfare of the society, in a sense, to provide psychological counselling pertaining to every individual irrespective of his/her social standing. Initially, S.O.S. counselled people free of cost as it wanted to cater to a larger part of the society. S.O.S., conducted a number of workshops and camps to provide comfort and support to people who faced problems in their professional and personal life. Students, housewives, professionals, aimless, unemployed, you name it and S.O.S. was there to help them out from their misery.

After donning the mettle of Psychological Assessment and CounsellingCentre for a decade, gaining vast experience and earning applauds, we are now moving ahead with new ventures in the process. We want to cater not only to the people of Kakinada but also other areas on a larger platform related to the diverse approach in the Industrial, Information Technology and the service sector, which is the need of the hour. Our goal is to build a strong society with an impetus on an overall development of an individual. A complete revamp of an individual’s personality in various areas such as psychological, educational, professional and personal is our objective. For bringing this change in the total perception and correlated skills S.O.S. has branched out and incorporated into new segments.

Strategies, Options & Solutions (S.O.S.), is a Centre of Excellence & Empowerment focused on Child, Youth, Family, Home, Education and Career Development. In this struggle for existence facing the hardships of life has been the predominant focus of man in this human existence. Inspired with a philosophical bent of mind S.O.S. has been designed and envisioned to enable people to maximize their potential in a limited context of heredity and environment. Life need not be one of negativism and gloominess but one filled with opportunities and hope. In the struggle of mankind we often lose focus on the essence of life and get caught in the struggle to survive. Thus evolved S.O.S. a counselling, training, and placement consultancy.

  • S.O.S. is a platform for people to upgrade skills, strengthen themselves, equip themselves with a positive outlook and gear themselves to speed ahead in this minimum lifespan of ours. We believe in smart work not hard work.
  • S.O.S. values satisfaction of clientele where Happiness is a passion which serves as a yardstick for success. Respect and dignity is the core philosophy in dealing with every customer, employer or employee.
  • S.O.S. as a team values united strength and work to strengthen relationships rather than just transactions.
  • S.O.S. as a team is driven to excel and focus on giving the best at all times. We as an entity want to show our potential as an empowering team, service minded and an agent of transformation.


  • Win-Win: or no deal
  • Integrity: do the right thing
  • Customers: always come first
  • Commitment: in all things
  • Communication: seek first to understand
  • Creativity: ideas before results
  • Teamwork: together everyone achieves more
  • Trust: starts with honesty
  • Success: results through people